Cooling Towels Play it Cool at F1!
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Cooling Towels Shine at F1 Austin: American Express, Baylor White Hospitals, and Circuit of the Americas Keep Fans Cool!
This past weekend, the Formula 1 event in Austin brought speed, excitement, and a touch of luxury to the Lone Star State. Among the thrilling races and high-octane energy, cooling towels were the must-have item, thanks to exclusive giveaways by American Express, Baylor White Hospitals, and Circuit of the Americas (COTA). HCL’s premium cooling towels were featured as promotional items, making their way into the hands of excited fans, and they were a hit!
American Express: The VIP Experience
Austin’s October heat can be intense, especially at a fast-paced event like F1. American Express, understanding the importance of keeping their cardholders refreshed, offered HCL’s cooling towels as a special gift exclusively for their members. Designed with advanced cooling technology, our towels are the perfect accessory for a hot day at the track—just soak, wring, and snap for an instant cool sensation. American Express Card Members enjoyed the premium experience of staying cool while watching the race unfold.
Baylor White Hospitals and COTA Join the Fun
In addition to American Express, Baylor White Hospitals also took the opportunity to engage with F1 fans by giving away cooling towels branded with their logo and the COTA logo. They handed out cooling towels as a reward for fans testing their grip strength. Attendees squeezed a device to measure their strength, earning a branded towel to stay cool while enjoying the races. This thoughtful gesture not only helped attendees stay cool but also strengthened the hospital's connection with the local community. The dual-branded towels became a popular keepsake for F1 fans who wanted to commemorate their time at the Circuit of the Americas.
A Pleasant Surprise for Our CEO
Our CEO, Dan Oas, attended the Formula 1 event in Austin and was pleasantly surprised when he stumbled upon the cooling towels being handed out to American Express Card Members. "It was incredible to see our product in action at such an iconic event like F1. Witnessing fans enjoy our product firsthand made me proud of the quality and impact we bring to events. It’s moments like these that highlight the reach and value of our brand." -Dan Oas, CEO of HCL .
Why Our Cooling Towels Stood Out
Our cooling towels aren’t just practical—they’re stylish and eco-friendly. Made from high-performance fabric, they provide long-lasting relief from heat without sacrificing comfort or sustainability. With branding from iconic names like American Express, Baylor White Hospitals, and COTA, they blended functionality with visibility, making them the perfect giveaway item for this high-profile event.
A Successful Appearance at F1 Austin
Our cooling towels, chosen by major brands like American Express and Baylor White Hospitals, enhanced the fan experience at the F1 event. Attendees expressed their appreciation for the thoughtful and practical gifts, and we were thrilled to see our towels in action, cooling down F1 enthusiasts as they enjoyed the races. At events like these, providing high-quality promotional items is key to standing out, and we’re proud that leading brands trusted High Caliber Line to deliver a refreshing experience. If you missed it, don’t worry—you can still get your hands on our cooling towels through our website. Stay cool and keep your eyes peeled for more of our products at upcoming events!